Turn first-time guests into regulars without discounting everything

Loyalty works when it improves the guest experience, not when it trains everyone to wait for a discount. Capture consented contact details, visit frequency, and genuine preferences, then use them sparingly.

Reward behaviour, not inbox access

Welcome a second visit, recognise a fifth order, or offer a relevant add-on based on past choices. Set a clear expiry and measure incremental visits, not just redemptions. A campaign that gives a reward to guests who would have returned anyway is expensive noise.

Keep messages useful, provide a simple opt-out, and never surprise a guest with how much you remember. Trust compounds more reliably than points.