Prevent friendly-fraud chargebacks before they happen

Many disputes begin because a guest does not recognise the merchant name on a statement. Use a familiar descriptor, send a detailed receipt immediately, and make support easy to find.

Keep evidence as part of service

Store the order, timestamp, payment reference, fulfilment method, and refund communication together. For delivery, retain the address, status events, and proof of handoff with appropriate consent. Respond to a retrieval request before it becomes a chargeback.

Track disputes by reason and channel. Fix the customer journey that creates confusion; winning evidence is useful, but preventing the dispute costs less.